Empowering luxury Brands in Japan

Our Expertise

Market Entry Strategy:

We devise tailored market entry strategies that align with their goals and objectives. Whether you're looking to establish a physical presence, launch an e-commerce platform, or explore other distribution channels.

Brand Positioning:

Crafting a distinct brand identity is crucial for success in Japan's competitive fashion market. Our team conducts thorough market research to identify your target audience and competitors, allowing us to develop a unique positioning strategy that resonates with Japanese consumers.

Distribution:

From selecting the right retail partners to negotiating favorable terms, we assist fashion brands in building strategic partnerships with distributors, department stores, boutiques, and online retailers.

Merchandising and Assortment Planning:

Maximizing sales potential requires careful merchandising and assortment planning. We provide guidance on product selection, pricing strategies, and inventory management to optimize your product assortment and drive customer engagement.

Digital Transformation:

We begin by collaboratively crafting a comprehensive digital strategy tailored to each brand’s unique needs and objectives. This strategy encompasses various aspects, including centralizing and analyzing customer data for holistic insights, omni-channel experience enhancement, Integrating online and offline channels for a unified shopping journey, Line custom product development, redesigning customer journeys…

Retail strategy is an ongoing process that requires continuous monitoring and optimization. We provide ongoing support and guidance to help fashion brands adapt to evolving market trends, consumer preferences, and competitive dynamics, ensuring sustained growth and success in Japan's dynamic fashion landscape.

Our Unique Value Proposition

With over 20 years of experience in the retail luxury and lifestyle industries, from boutique brands to large consortia, we leverage our experience and expertise to help you navigate the Japanese market and its uniqueness, creating tangible value for your brand from day 1 in the fields of retail strategy, retail management, CRM, marketing and digital innovation

We work with a network of experts and cutting-edge companies to assist you with your strategic projects in Japan, allowing you to collaborate through us with multiple companies while only needing to coordinate with one account manager, acting as your "architect" for your customer experience and digital transformation projects